Company News, New Products

DevaCurl Launches Dry No-Poo Shampoo

Dual-use dry shampoo allows consumers with curls the ability to extend their style with a breakthrough formula and packaging that refreshes roots and ends.

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By: Lianna Albrizio

Associate Editor

For curly-haired consumers, it’s an unspoken rule not to shampoo their hair more than one to two times per week.    To cement this idea, DevaCurl has launched its Dry No-Poo Dry Shampoo, a follow up to its No-Poo Cleanser.   The dry shampoo aims to keep the scalp feeling clean and curls nourished.   Dry No-Poo works to break free from the limitations of traditional dry shampoos that often leave curls feeling parched and stripped. The product effectively absorbs excess oil...

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